Our Senior Moment: LeadsCon2020

By JT Benton

LeadsCon2020 is just around the corner! 

This year’s workshop is inspired by our passion for helping the LeadsCon audience firmly grasp what market leaders are doing to gain traction serving America’s seniors. We’ve sourced seasoned leaders from the insurance, senior living and senior-focused content publishers to help us all learn from some of the best. Throughout the program, we will lean on our experts to help us gain a more broad and deep understanding in three primary areas:

  1. Building and marketing products which truly serve seniors.
  2. Engaging with this audience to win trust and gain influence with them.
  3. Converting interested consumers into long-term, happy customers.

Here’s the full agenda: 

Our Senior Moment Workshop: Serving, Engaging and Converting Seniors in 2020 

Friday, October 2, 2020 – 10am to 1pm ET


Making Sense of Medicare 

10,000 Americans turn 65 every day. This is a major moment for seniors;  perhaps most impactful is Medicare eligibility. As a result, Medicare products frame a growing category for performance marketers. Join us for an in-depth discussion on this rapidly growing space with industry leader from eHealth, Alisha Mecier.


Senior Living: Complicated but Critical 

Any housing transition can be tough. For seniors and their families, the stresses are often even greater. This discussion focuses on businesses that seek to help with this challenging time for America’s seniors and their families. Join leading experts Stephen Anderson from Seniorly and Scott Norwalk from for this timely and important topic.


Audience Considerations: All About Engagement 

With any audience, marketers and service providers do best when they implement specific strategies to increase engagement. In this session, we’ll lean on senior-focused brands for in-depth insights and best practices around content and sales communication. Join Blair Baldwin from AgeUp and Brian Macias from Embrace Pet Insurance for this can’t-miss session to round out our LeadsCon 2020 workshop.


We can't wait for you to join us. Use the code SPEAKER200 to save $200 on your registration, and come see us at #LeadsCon! Register here:


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