We’re going virtual at LeadsCon2020!

By JT Benton

2020. What a year. A litany of changes and adjustment have touched down on each of our lives. For us, travel has been a particularly tough setback, and our annual trip to Las Vegas for LeadsCon was the first of many trips to be impacted We had high hopes of seeing everyone in person, but as we all now know, this just isn’t the time for that. But all is not lost! The folks at LeadsCon have moved to a virtual format, and the event just around the corner! And, as always, we’re thrilled to partner with them to put on an exciting workshop event.


WorkBook6 will be leading a workshop on marketing and engagement within the senior space. Our Senior Moment Workshop: Serving, Engaging and Converting Seniors in 2020 will focus on helping audience firmly grasp what market leaders are doing to gain traction serving America’s seniors. As we’ve expanded into the Medicare space ourselves with the launch of, this workshop is timely. We’ve sourced seasoned leaders from the insurance, senior living and direct response brands to help us all learn from some of the best.


Throughout the program, we will lean on our experts to help us gain a more broad and deep understanding in three primary areas: Building and marketing products which truly serve seniors. Engaging with this audience to win trust and gain influence with them. Converting interested consumers into long-term, happy customers.


We’re really proud of the group we curated for this workshop, where we’ll focus entirely on real, actionable paths to profitable work serving seniors for attendees.


Here’s the full agenda:



Making Sense of Medicare

10,000 Americans turn 65 every day. This is a major moment for seniors;  perhaps most impactful is Medicare eligibility. As a result, Medicare products frame a growing category for performance marketers. Join us for an in-depth discussion on this rapidly growing space with industry leader from eHealth, Alisha Mecier.



Senior Living: Complicated but Critical

Any housing transition can be tough. For seniors and their families, the stresses are often even greater. This discussion focuses on businesses that seek to help with this challenging time for America’s seniors and their families. Join leading experts Stephen Anderson from Seniorly and Scott Norwalk from for this timely and important topic.



Audience Considerations: All About Engagement

With any audience, marketers and service providers do best when they implement specific strategies to increase engagement. In this session, we’ll lean on senior-focused brands for in-depth insights and best practices around content and sales communication. Join Blair Baldwin from AgeUp and Brian Macias from Embrace Pet Insurance for this can’t-miss session to round out our LeadsCon 2020 workshop.

We can't wait for you to join us. Use the code SPEAKER200 to save $200 on your registration, and come see us at #LeadsCon! Register here:

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