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What is your LinkedIn Engagement Strategy?

By WorkBook6

By The One & Only Brett Kaufman

There is really only one social media platform I use for work: LinkedIn. Since I was forced to join as a college senior (thanks Margaret). I’ve been addicted. I honestly spend more time on it than Instagram or Snapchat combined. It’s my way to connect to the business world, people I know and people I don’t know.

Lately at WorkBook6 we’ve been getting a bit more competitive with our LinkedIn engagement strategy. Internal battles rage on who can get the most views, likes or comments (Editor’s note: Rob is right). We compare notes on when to post and when not post. Do you post personal, more snarky views or do you toe the party line?

At the end of the day, it’s about building your voice and you have to stay consistent. It doesn’t matter if you’re talking about EDM, sandwiches, crude airline behavior or cryptocurrency – the audience is there to be engaged.

So what are you doing to be more engaging on LinkedIn? What is your LinkedIn engagement strategy?


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